Waldorf Astoria Hotels & Resorts has debuted an iPhone application that lets guests book rooms and check-in prior to their arrival.
The application lets consumers browse 22 hotels via a full image gallery and read the history of each hotel. In addition, guests can search for discounted rates and special offers, book the property of their choice or modify existing reservations.
“The reason we decided to do this and all of our other apps is because we found that after many years of hearing that mobile is going to be important, we saw a huge increase in the percentage of our guests who were booking [via mobile],” said Chuck Sullivan, senior vice president for global online services at Hilton Worldwide, Washington.
“And so when we noticed this increase a year ago, we started to build out applications that were very different than everyone else’s app,” he said. “Many of our competitors have very brand-specific apps, but when consumers download that app, they are not able to book across the brand’s portfolio and we wanted to make sure that we can do that.”
Waldorf Astoria is Hilton Worldwide’s luxury brand of landmark hotels. Some of the most popular hotels and resorts include The Waldorf Astoria New York, Grand Wailea, Boca Raton Resort and Waldorf Astoria Park City.
Mobile concierge
Gold and Diamond HHonors members can exclusively check into guestrooms up to 36 hours in advance using an echeck-in feature.
Users can book their hotels by choosing which location they want to stay in.
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