Medialets raises $6m for mobile ad platform

Mobile advertising firm Medialets has announced a $6 million Series B funding round.

Previous investors The Foundry Group and DFJ Gotham chipped in, as did new investors 500 Startups and Great Barn Ventures.

"We plan on using the proceeds to focus on the growth of our mobile rich media ad platform and supporting tools that together will continue to bring rich media ads to the broadest range of advertisers possible," blogs chairman and CEO Eric Litman.

He goes on to list the brands working with Medialets' ad units on iPhone, iPad and/or Android: including Bing, CBS, CNN, Conde Nast, Fox, New York Times, Pandora, Time Inc, The Weather Channel and Yahoo.

Litman also claims that Medialets now has "essentially the de facto standard for rich media ads for the premium mobile ad market" - a claim calculated to raise the eyebrows of rivals.