According to figures released by China Internet Network Information Center, between the end of 2009 to July 2010 the number of Internet users in China increased by 36 million to 420 million, surpassing the 400 million mark. At the same time the Internet popularity rate increased 2.9 percentage points to 31.8%.
The number of broadband users was 363.81 million, accounting for 98.1% of the country's total Internet users. The number rural residents using the Internet hit 115.08 million, accounting for 27.4% of the total, 7.7% more than that at the end of last year. The number of users above the age of 30 rose to 41%, compared to the 38.6% at the end of 2009.
The CNNIC report showed that the Chinese people are increasingly using the Internet for commercial, entertainment, and communication purposes. In the first half of 2010, more people in China used the Internet and the user base of online applications continued to expand. Commercial applications have been in a spotlight. The number of users of online payment, online shopping and online banks is reported to have increased by about 30%, far more than any other purposes. Social net-working websites, Internet literature and online search services have also become more and more popular. The mobile phone network application developed smoothly, with users focusing more on information and communication.
These figures suggest that the purpose of Internet has shifted from information to commerce at a n increasing pace. Online marketing has become an essential tool for modern businesses. As for the travel industry, the Internet has been widely used both by travel agencies and newly-emerging travel websites, and this enables users to receive information, do product and price comparisons and complete transactions online. But for traditional travel agencies, how widely can online marketing be used and is there any room for advancement? How to use online-marketing on targeted clients and increase user retention so as to meet the goal of promoting themed products? Our reporter interviewed some industry experts.
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