Mobile Marketing – Why It is Increasing in Popularity

In this high tech age where business running is also being achieved with different technologies, any company that wants to stand the fierce business competition and stay on the lead must learn to use these mechanized tools for marketing. One of the modern business marketing techniques is mobile marketing.

SMS marketing enables business owners to send messages to their target audience on their mobile phones for the purpose of promoting their products and services. Any type of business information (whether alert for new product or extended service line, special event, special offers or discount sales) can be communicated to clients or customers using SMS short codes.

One of the reasons for the popularity of mobile marketing is the convenience that is involved. Once the right settings and necessary things have been put in place, you can just send your business messages to the target audience from your comfort zone. You are not restricted by location in order to achieve marketing via SMS short codes. And also the recipients of the message can get the information anywhere they are, and at any time since mobile phones are carried about by the users. This is unlike email marketing where the recipients need to be on an internet connected computer before they can access the message. Also, it is not like the conventional media ad where the person must sit before a television set before getting the information about your product and services. This is why businesses (both large and small) have embarked on increase use of SMS marketing.

Another reason for a wide use of SMS short codes marketing is that it achieves targeted marketing. Also, almost everyone can operate a mobile phone unlike computers, making it possible to reach different categories of people with your promotional message (both computer literate and non PC literate persons). Recipients of promotional ads via email marketing must be able to know how to log on to the internet and use email facilities; but this is not the case with mobile marketing where almost every person (young and old, literate and illiterate) can access a phone to read message.

The personal touch or relationship that is established between the marketers and their clients or potential clients is another great benefit of mobile marketing and one of the reasons for its popularity. This makes your customers to feel special (especially when their permission has been obtained before sending the message) and encouraged to be loyal to your brand. A good number of businesses that have become renowned today took advantage of SMS marketing on time, which is the reason for their present status today.

Mobile marketing can be applied in various ways. You can use it to send ad messages or information on how your product can be used. You can also send special promotion offers message to your targeted customers via SMS short codes for the purpose of achieving increase in the orders made by your customers. But bear in mind that the message must be kept as short as possible (about 160 characters).