Understanding The Significance of Mobile Marketing Vehicles

While mobile marketing is usually referred to as the commercial process that is done on various mobile devices, it can also literally mean a marketing procedure that is done in a moving manner through mobile marketing vehicles. While the latter is still considered a traditional form of marketing compared to the former, it is nevertheless an innovative way to promote and sell products. Mobile marketing vehicles are often used on marketing events or as a moving billboard, thus providing a unique way for businesses to reach out to their markets.

There are a couple of ways on how to make mobile marketing vehicles. The most common is by using vehicle wraps. A vehicle wrap is a method of putting graphics in a car with a self-adhesive vinyl, so that it appears as if it was just painted on the body of the vehicle. A full vehicle wrap can cost about $3,000 and the most popular companies that offer such service are Avery Dennison, 3M, and Arlon. The function of these kind of mobile marketing vehicles is just to familiarize people with a specific product.

Another type of mobile marketing vehicles are those that custom-built promotional trailers. The purpose of these vehicles are not only to advertise a specific product, but also to bring a service that a company provides to a particular events or functions. Some examples of these kind of mobile marketing vehicles are exhibit trailers, hospitality trailers, kitchen trailers, and gooseneck trailers. Through these mobile marketing vehicles, one can showcase hotel room service, restaurants, exhibits and many more in unexpected places.

The main key to the effectiveness of mobile marketing vehicles is through experiential marketing strategy. Sure, a moving mobile marketing vehicle can be just considered as a billboard on wheels that is just as mundane as other traditional marketing strategies but some studies have found out that these mobile marketing vehicles have a whopping 87% recall rate. However, that is not the main purpose of a mobile marketing vehicle and it just serves as an additional benefit. Mobile marketing vehicles, particularly the custom-built promotional trailers, allows potential customers to actually experience a product or a service. This is quite different from advertising where in you are just telling people how good your product is. With mobile marketing vehicles, you can actually demonstrate and prove to them how good your product is.

This short stick can help you in big tasks

Custom USB memory sticks are very much in demand these days among business owners, as it has proved to be a useful tool for them. Well, if one is not aware of it, then get few custom USB memory sticks made with your institution, product, brand, or service name written on it and give it away among staff or few clients and observe their reaction. They are going to be delighted and impressed with this innovative idea. Every time a person carries that memory stick or inserts it in the computer, your company’s name will always be seen on it, and thus providing a constant reminder of your brand and products. This way a company will always remain in clients and public memory.

They have also become a good promotional tool, since one can make custom USB memory stick and distribute it among concerned people. This will gain lot of publicity for the company. Just imagine to how many people this memory stick will travel, and thus it will let every user know the company’s name. Isn’t it a smart idea? So, getting a custom USB memory stick for your company will help to build its brand in a huge way.

USB drives have totally replaced the idea of documentation and storage facility. No more do offices have heaps of hard board files; everything is stored in the computer, and whenever anyone from the company wants to transfer data, he just has to take it on the company’s custom USB memory stick and check it on his computer. This helps office to have much space and have all its records and files arranged appropriately. Moving any information was never so easy; no heavy bundle of files to carry. All thanks to the great technological geniuses of the world.

However, one has to be very careful about its confidentiality; one can protect the data in the USB drive by making it password protected. Also, USB drives are vulnerable to viruses. So, to avoid it from getting infected, make sure your computer is totally secured, if you use it every day on a particular computer. Also, if the Swivel USB flash drives are going to be used in various computers of office or home, then use proper anti-virus software in those computers. Also, whenever a Swivel USB flash drive is inserted in the computer, do an anti-virus scan and then go ahead.

Nothing can beat technology; it is growing at unbelievable rate. Things that could not be even imagined in last decade are now in existence. Like, who thought that a short portable stick will be able to carry plenty of information, but it is now a reality. Not just are simple USB drives used a lot, but now they have variations in designs, colors, looks, use etc. Swivel USB flash drives are one of the most popular USB flash drives in the world; they differ in capacity and accordingly in prices. This short tool can help you accomplish many tasks; it may be storing data or promoting your brand.

Mobile Marketing – Why It is Increasing in Popularity

In this high tech age where business running is also being achieved with different technologies, any company that wants to stand the fierce business competition and stay on the lead must learn to use these mechanized tools for marketing. One of the modern business marketing techniques is mobile marketing.

SMS marketing enables business owners to send messages to their target audience on their mobile phones for the purpose of promoting their products and services. Any type of business information (whether alert for new product or extended service line, special event, special offers or discount sales) can be communicated to clients or customers using SMS short codes.

One of the reasons for the popularity of mobile marketing is the convenience that is involved. Once the right settings and necessary things have been put in place, you can just send your business messages to the target audience from your comfort zone. You are not restricted by location in order to achieve marketing via SMS short codes. And also the recipients of the message can get the information anywhere they are, and at any time since mobile phones are carried about by the users. This is unlike email marketing where the recipients need to be on an internet connected computer before they can access the message. Also, it is not like the conventional media ad where the person must sit before a television set before getting the information about your product and services. This is why businesses (both large and small) have embarked on increase use of SMS marketing.

Another reason for a wide use of SMS short codes marketing is that it achieves targeted marketing. Also, almost everyone can operate a mobile phone unlike computers, making it possible to reach different categories of people with your promotional message (both computer literate and non PC literate persons). Recipients of promotional ads via email marketing must be able to know how to log on to the internet and use email facilities; but this is not the case with mobile marketing where almost every person (young and old, literate and illiterate) can access a phone to read message.

The personal touch or relationship that is established between the marketers and their clients or potential clients is another great benefit of mobile marketing and one of the reasons for its popularity. This makes your customers to feel special (especially when their permission has been obtained before sending the message) and encouraged to be loyal to your brand. A good number of businesses that have become renowned today took advantage of SMS marketing on time, which is the reason for their present status today.

Mobile marketing can be applied in various ways. You can use it to send ad messages or information on how your product can be used. You can also send special promotion offers message to your targeted customers via SMS short codes for the purpose of achieving increase in the orders made by your customers. But bear in mind that the message must be kept as short as possible (about 160 characters).

Mobile Marketing Association

The Mobile Marketing Association or MMA for short is an international non-profit trade association that was created for the purpose of leading the improvement of mobile marketing as well as its related technologies. The Mobile Marketing Association is comprised of diverse member companies which includes hand held device manufacturers, agencies, advertisers, carriers and operators, retailers, software and service providers, and other enterprises that have something to do with mobile marketing.


Currently the Mobile Marketing Association has over 700 companies from all over the world. Its main headquarters is located in the United States and it has regional chapters in Asia Pacific, Latin America, Middle East and Africa, Europe, and North America.

There are a couple of functions of the Mobile Marketing Association. The MMA is a venue for members to meet and discuss the pressing issues of the industry so that a resolution can be provided. It functions as channel to connect various related industries on the local, regional, and global levels. They also serve as a representative for the mobile marketing industry to the various legislative institutions on different places. The body also helps in develop the industry by sponsoring researches and developing various metrics that can be utilized by its members.

The Mobile Marketing Association was established in 2000 where it was still called the Wireless Advertising Association or WAA. During the year 2003, it merged with the European-based Wireless Marketing Association to form the Mobile Marketing Association in the United Kingdom and France. The membership of MMA North America back then were only about 10-20 companies until 2005, when mobile marketing became more mainstream. Additional Mobile Marketing Association national chapters in Austria, Spain as well as regional chapters for Middle East and African and Asia Pacific were founded in 2007, while the Latin America chapter was created in 2008.

Companies that are related to mobile marketing can become a member of Mobile Marketing Association. Becoming a member entitles a company to a lot of benefits. Aside from being able to network and collaborate with the industrys top players, the company can also get exclusive access to various mobile marketing events worldwide, as well as various resources and publications that are pertinent to this kind of enterprise.

Some Members: Microsoft; Database; AdMob; Vodafone; Mobile Dreams Factory; Tim w.e; Verizon Wireless...

Las preferencias del consumidor están grabadas en sus neuronas

¿Qué papel juega el inconsciente en las decisiones de compra del consumidor? A esta pregunta ha tratado de responder recientemente un grupo de científicos del Centro Bernstein de Neurociencia Computacional de Berlín. Y la conclusión es que las preferencias del consumidor se pueden anticipar mediante la realización tomografías y resonancias magnéticas de su cerebro, informa Absatzwirtschaft.


Según el informe de John-Dylan Haynes, Anita Tusche y Stefan Bode, las decisiones de compra del consumidor pueden ser inferidas de las reacciones neuronales de su cerebro. Para la realización del estudio, los investigadores analizaron las reacciones neurológicas de dos grupos de personas de entre 22 y 32 años mediante tomografías.

Durante el experimento, la atención del primer grupo de personas se dirigió a diez modelos automovilísticos cuyo atractivo debían evaluar. La atención del segundo grupo se desvió hacia una segunda tanda de vehículos, que los sujetos analizados sólo podían reconocer en un segundo plano.

A continuación, una vez finalizadas las tomografías, se sometió a los participantes en el estudio a una encuesta sobre sus intenciones de compra. Los resultados de la encuesta se compararon después con las reacciones neuronales experimentadas por el sujeto examinado durante la exploración magnética. Y la conclusión fue que en un 75% de los casos la elección de compra de los dos grupos de personas examinadas guardaba relación con los circuitos neuronales de su lóbulo prefrontal medio.

Incluso en los sujetos del segundo grupo de análisis, cuya atención fue desviada a una segunda tanda de productos, fue posible predecir su posterior decisión de compra en base a la actividad neuronal detectada durante la tomografía.