Digital B2B online marketing to grow in 2010

The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010, according to private equity firm Veronis Suhler Stevenson.

Of the $24.36 billion invested into B2B marketing, digital media is expected to grow by 8.7 percent. VSS anticipates the platform will account for $4.78 billion of expenditures, more than one-sixth of total spend. Additionally, the firm expects digital to be the fastest-growing channel, increasing by rates in the double-digits over the next four year, relays BtoB Online.

Digital media is one of the few areas VSS is expecting to grow, relays BtoB Online. The report indicates the trade show sector will drop 3 percent to $12.36 billion, while magazine expenditures will dip 11.2 percent to $7.22 billion.

According to the report, growth of B2B spend as a whole will be hampered by the lingering economic recession. "There will be a longer and slower economic recovery during the expansion period covered by the forecast compared with previous expansions because of the breadth and depth of the recession," Radio Ink quotes VSS president John Suhler as saying.

The growth of digital marketing in the B2B sector is mirrored by the rise of internet advertising as a whole. Research firm eMarketer recently predicted that online marketing expenditures will reach nearly $100 billion worldwide by 2014.